A user on Threads recently shared a screenshot of Apple’s website where a card title appeared to clip the text, even though there seemed to be plenty of space. The headline should read “Breakthrough battery life.” with “Breakthrough” on the first line and “battery life.” on the second when viewed on an iPhone. Their screenshot showed:
Breakthroug
h battery life.
It looked pretty real! And who knows, it might have been. And let’s be honest: that kind of post is a pretty reliable (albeit cheap) way to grab engagement. It’s classic rage bait! You see it a lot with Tesla discourse too. Big tech gets dragged, and rival fanbases pile on with their “we’ve had that [feature] forever” takes.
Now look… I’m not taking sides, and this isn’t an Apple vs. Android post. What’s interesting is that plenty of people replied with their own screenshots showing the page rendering correctly within that same hour. Maybe the original clip was real and momentary. Maybe it wasn’t.
Here’s the bigger point: a screenshot of a web page is not proof. Anyone can open browser DevTools and change what their machine renders, including HTML, copy, and styles, and then take a screenshot of it. I could rewrite an official White House page to say whatever I wanted. I could even modify a news article to twist the words in my favor. Then, I just take a picture, and voilà! Believable! But fake.
By the way, these edits aren’t permanent, and they don’t even require any coding skills; they only live in your browser until you refresh.
My goal here is awareness. Below is a short video that recreates the broken “Breakthrough battery life” line in the browser – not to mislead, but to show you how easily these moments can be manufactured.
With that being said, if the bug was real, and Apple really did have a slight UI mistake, I would still like to give the highest kudos to Apple’s web team. They ship an EXTRAORDINARY site with Apple.com. It’s truly a benchmark for craft and a huge source of inspiration for aspiring UX/UI designers and web developers, like myself. If this is the worst mistake we can find across years of great web design, that is an insurmountable success in my book!
TL;DR: Don’t believe everything you see on the internet!
Scripted with 
by Austin Wells